Can your website sell your business?
Most websites do little to none to grow the businesses they represent. When you design a website for your business you should ask this question:
How will my website build credibility for my brand?
Before a company hires your business or a customer buys from your business, think about trust. Do they trust you? After they look at your website, will they trust your business more?
If your website fails to build credibility, the visitors will never turn into a paying customer.
No credibility = No customer
The good news is that you can have a website designed for your business that builds trust.
Any website won’t do. If you want credibility, hire a professional web designer to create a website for your business.
Yes, it costs money to hire a web designer. It is worth the investment. Let’s say you spend $5000 on your website. If your website is online for the next five years, that is $1000 per year which is about $83 per month.
There is no less expensive marketing that you can do than to build a website for your company.
A poorly designed or homemade looking website will drive people away from your website. Invest in building the right website for your business.
Does your website work?
Websites with errors will cost you money. Every error message drives a user from your site to your competition.
Test your website to make sure that it is free of errors. Ask friends, family, and team members to evaluate your website. Ask for feedback.
What makes you better than the competition? Show that you are better. Share testimonials. Tell stories about how you have helped customers in the past.
Create a testimonials page. Share customer testimonials.
If you are a B2B business, share the logos of your clients.
Site visitors want to know that they can trust you. There is no better way to increase trust than sharing what your customers say about your business.
Design an exciting “About” page. Your “About” page is one of the most important web pages.
Prospects want to know more about your business. Who are the founders of your business? What is their business philosophy? Who are the team members? What is the story of your business? What makes your business unique?
A great “About” page will include an interesting story about your business. It will share about your customers too. Show some great images about your team, office, and customers.
The best “About” pages will include:
- Founder’s story
- Team member bios
- History of the business
- Customer success story
- Photos (avoid stock photos)
- Links to case studies or white papers
What qualifies you to help your customers?
Share all relevant credentials such as:
- Membership in organizations
- Speaking engagements
- Trade show exhibitions
Buy a Great Domain
Which domain name would you trust more?
www.lawyerswebsites.com or www.lawyers-websites.net
Buy a .com domain name. If you are a for-profit business, don’t settle for any other than a .com domain name. The .com domain name has the highest credibility. Avoid .net, .biz, .co, and the dozens of other domain extensions available.
Also, avoid hyphenated domain names. They are confusing.
There are still many great .com domain names available for you to buy. With a little bit of creativity, you can register a killer domain name for your website.
Show Your Address
Make your address and contact information clearly visible. The best place to show your phone number is within the header area of your website. I recommend showing your physical address within the footer area of your website.
Your website should also have a “Contact” page which includes the following:
- Physical address
- Driving directions
- Google map
- Phone number
- Contact form
- Social network accounts such as Facebook, Twitter, LinkedIn, Youtube, etc.
Your website should have a blog feature. The most important thing about having a blog is to publish regularly. Create an editorial calendar and stick to it.
I recommend publishing at least once a month. If you have time to write more content, publish more frequently.
Your blog is a great credibility builder. The platform gives you a chance to establish yourself as an expert in your field.
Use Great Images
Too many websites use stock photos. Stock photos are OK, but nothing builds credibility better than a great image.
Take the time to include your own images within your website. Hire a photographer to include some great photos in your website.
SEO is also a credibility builder. Optimize your website for your target keywords. People trust a website with a higher ranking than a lower ranking website.
Your website can become a 24/7 credibility machine for your business. People buy from those whom they trust. If you follow the above points, you can have a website with great credibility.
Through its design, copy, testimonials, blog posts, and images, your website will be a 24/7 image builder for your business.
photo credit: homethods Entrepreneur Business Affiliate Marketing Blogger – Credit to https://homethods.com/ via photopin (license)