Does your website perform incredibly well?

I thought so.

Don’t worry. There is a lot you can do to improve your website.

No website is great by accident. If you want a website that performs well, you need to take the right steps.

Most small business owners think that once they have successfully set up a website they can sit back and relax and wait for the money to roll in. The trouble is that often there is more than meets the eye. This is a common situation and it is not so difficult, expensive or time-consuming to fix.

If you want a great website, you need to improve your website.

Your website must meet customer expectations. Your website has to engage your site visitors. Most importantly, your website must convert visitors to prospects, leads, and ultimately paying customers.

There are many ways to improve your website. The great news is that you can do it simply and without spending a fortune.

CONTENT

By far the most important part of your website is its content. The website content must be great quality. When visitors land on your website they must feel like they are looking at the best website within your business niche.

If your website content is not the best in your industry, you must make improvements.

Go through your content carefully and see if you can implement some simple website optimizations. These include things like text linking web pages to one another or using appropriate header tags. You will be pleasantly surprised at the impact some of these small changes can have.

Great website content includes the following:

  • You target keyword within the headline. For even better results, begin the headline with your target keyword.
  • Also, include your keyword within the first paragraph of your page content.
  • Include your target keywords 3-5 times within the body of the text content.
  • Optimize your images with the appropriate alt-tags.
  • Detailed content. Your website should include detailed content on your topics. Longer content is ranked higher in the search engines.

It might be helpful to hire a professional to assist you with improving your content.

DESIGN

You need to make sure you are capitalizing on every opportunity to intrigue people by using a clean, professional website that accurately represents your business. If your website is slow or ugly, visitors will likely leave, and worse yet never come back. It is also very important that your website doesn’t look homemade.

Your designs need to be simple, overcomplicating things can cause visitors to become confused or distracted. Avoid popular website design trends. The latest website trends are not your friends. It is more important to have a website that functions well than one that includes the latest web design trends.

If you are personally not a designer or don’t have knowledge of design, then consult a professional website design company. This will allow you to get a fresh perspective of your website. You will have an experienced web designer help you and be able to tell what’s lacking in your website’s design. The designer can then go on and work with you to improve your underperforming website.

SEO (Search Engine Optimization)

Most businesses ignore SEO. The result is a website with no traffic. It is a real shame because even the greatest websites need SEO.

Step #1 for SEO is research. You have to identify your target keywords. Each business should be able to come up with a long list of keywords. Don’t stop until you have at least 100 keyword phrases.

A web designer located in San Diego should target keywords like:

  • San Diego web designer – It is important to include the city where you want to find clients.
  • Web designer in San Diego – Come up with variations of similar keywords.
  • The best web designer in San Diego
  • Web design company in San Diego
  • San Diego web design agency
  • Web development companies in San Diego
  • San Diego SEO firm – Also, focus on related services. Since many web designers also offer SEO services, it makes sense to target related keywords.
  • Graphic designer in San Diego

Create a long list of target keywords. Before you write any content, it is important to know what keywords you are targeting. The content you publish on your website must be optimized for your target keywords.

SEO has two fundamental parts:

  1. Onsite SEO – Onsite SEO has to do with optimizing your website for your target keywords.
  2. Offsite SEO – The lifeblood of offsite SEO is link building.

LIVE CHAT

There are many advantages to implementing a live chat to your website. Think about it, if someone comes  to your website, they might have a few questions. A live chat enables website visitors to ask their questions.

Remember that you are competing with many other businesses. The live chat can differentiate you from the competition.

With a live chat, they are more inclined to type you a question, than they are to picking up the phone and calling you. It also shows you have nothing to hide, and you are willing to answer any questions.

Granted it is more impersonal than a phone call, but people are shown to actually prefer that. This gives you the opportunity to answer your customers’ questions and put them at ease.

You can use live chat for sales, billing, tech support, etc. It allows you to be much more efficient, for example, you can have canned responses, so your customers are never left without a response.

Consider the advantages of having a live chat, and think about adding it to your website.

It is very important to only have a live chat on your website if you will actually use it. There are many websites with live chat without a live person. If your live chat is offline, you will upset your visitors.

24 HOUR BUSINESS

Becoming a 24-hour business sounds complicated and expensive. Well, it really isn’t. You can set up a 24-hour live answering service for your business easily and without breaking the bank.

The way it works is: you’re assigned a unique number, which you can then program into your phone. Any phone calls received after office hours will be redirected to a 24-hour live operator.

A person will pick up the phone and answer it in your company’s name with your selected greeting. The beauty of this is that research has shown that people are more likely to leave a message if they speak to a real person as opposed to leaving a message on a machine.

An answering service is a very good way to get a distinct advantage over your competitors. It not overly expensive to use, and it’s easy to set up. Popular services include AnswerConnect and Xact Telesolutions.

HELP DESK

Lastly, let’s go over the benefits of setting up a help desk. When you’re a small business owner, customer contact is like gold. Often small companies use regular email. It’s all very well if you’re only getting a few inquiries.

However, once you start getting more customer inquiries, you need a way to structure it. By setting up a centralized help desk, you are improving your responsiveness and the level of professionalism that is demonstrated to your customers.

When someone contacts you, he will receive a ticket id, which immediately conveys to him that somebody is going to deal with his ticket.

The help desk system also allows you to set up different departments. You could have things like sales or billing. Each inquiry will funnel into a different queue so that a particular staff member can deal with it. You can also search help desk tickets so that you can find a complete history of a customer’s email communication. You can set up things like follow ups. So that if you get a sales inquiry, you respond to it, and a few days later the system will automatically prompt you to follow up with the customer.

Clearly, there are lots of advantages, but the main thing is it increases your level of professionalism. That will ultimately translate into more business for you.

CONCLUSION

The above are only a few ways you can improve your website. There are much more. These few simple things will make a huge difference for you in the long run.

Making the perfect website is a journey, so don’t become discouraged if you’re not seeing your desired results, you will get there. Make small incremental changes to improve your website.

Hopefully, this article has been useful to you. Good luck on your way to a successful website!

 

photo credit: Women In Tech – 61