What is a business logo?
In its simplest form, a company logo is a symbol. A logo is a visual representation that is an essential part of a company’s brand identity. Logos are made of text and images. They are unique to a business. It is a complex process to design a great business logo. Companies spend weeks and months until they have a business logo they want.
Why is a logo important for business?
A logo is the most widely used image of any business. It is the symbol through which people identify your business. The logo doesn’t make your business, but the wrong logo could damage your image.
Your customers recognize your business because of your logo. It is a critical foundation for the branding of your organization. A well-designed logo can quickly get the attention of your target customer. People should easily and immediately recognize your logo, regardless of where it is printed.
Logos: What Differentiates Great Logos from Bad Logos?
Great logos offer a versatile, consistent, and memorable way to identify your brand. Unfortunately, many businesses settle for less than a great logo. They accept business logos that completely miss the mark.
What makes a great business logo?
Many people don’t understand the importance of business logos. Great logos are instantly recognizable. The best logos make a lasting impression. If done right, your logo will help your business stand out.
A business logo is such a simple thing. A few characters. Perhaps, some graphics combined with text. Yet, to design a great business logo is hard.
The simplest things, such as creating a business logo that accurately represents your company, can be a complicated process. Think of a company’s logo that you really like. Their logo is likely memorable to you, and you associate it with their company.
A poorly designed logo, like the one you get from an online logo generator or from an unqualified person, will hurt your business.
What are the most common colors used for business logos?
The most common colors used for the biggest brands in the world are:
What is the best color for a company logo?
The color of your logo is crucial because it is often the first impression your brand makes. Although it is difficult to say which color is best, it is true that it is difficult to go wrong with blue. Blue symbolizes trust and security.
How many colors should a business logo have?
The most effective strategy is to have one or two colors in a business logo. The overwhelming majority of successful companies use no more than two colors for their logos. Only five percent use three or more colors.
What font should your business logo have?
The font you choose can make or break your business logo. You could have a great design, but the wrong font could damage the effectiveness of your logo.
Any of the following fonts might work for your business logo:
- FF Avance
- Walk On
How many fonts should a logo have?
A business logo with more than two or three fonts will look too busy. It is best to use one font for your brand name and another for additional text.
What are the benefits of a trademark search before choosing a new business logo?
A trademark search is critical before using a logo or filing a trademark for a business logo. With a trademark search, you can find out if anyone is using the same trademark name or design.
Why is trademarking your business logo important?
Although there is no legal requirement to trademark your business logo, there are many benefits for trademarking.
- A registered trademark gives you a priority to use that mark.
- If someone uses your mark, you have legal grounds to sue.
- With a registered trademark, you have the right to collect money for damages.
What does a logo say about your business?
Your business logo combines multiple elements to describe your brand’s overall picture. The logo of a business is a critical part of your brand identity.
How can you create a logo for your business that will remain in people’s minds and visually represent your company?
The first step is to hire a professional logo designer. It is true that you could create a logo, but should you really? It is true that you could save money by designing your own logo, but you could also hurt your business prospects. Professionals designers understand the required elements of a great business logo. Even if you work with a professional designer, you can still communicate your color, font, and design preferences.
Strive to create a logo that provides an immediate sense of what your business is all about. When people see your logo, they should get a feel for your unique brand personality. If you get it right, your logo will differentiate your business.
How to create brilliant logo design ideas?
Even though a business logo is a simple image, creating a logo is a complicated process. The logo is the one simple graphic the represents your business to the world. The best logos begin with design ideas.
You can develop logo design ideas through the following steps:
- Consider your mission and vision. What does your business stand for?
- Research competitor logos. Consider what you like and dislike about their logos.
- Brainstorm logo design ideas. Let your ideas flow freely.
- Don’t be afraid to experiment with logo ideas. There are no rules here; let your imagination run freely, and develop multiple design concepts.
- Revise as needed. Test multiple versions with your target customer. Be ready to hear feedback about your designs. Don’t try to convince people that your logo is great, just listen to what they have to say, and make adjustments as necessary.
- Give yourself time. The best business logos take time to design. You could spend days or weeks to come up with a logo you like.
What business logo design mistakes should I avoid?
Your logo is a long term investment, and an ugly or amateurish logo can damage your brand image.
You should avoid the following logo design mistakes at all costs:
- Trend driven look and feel
- Silly or unprofessional fonts
- Clashing colors
- Too abstract design
- Overly complex design
- Using raster images
How Are Great Logos Designed?
It is difficult to define what makes a great logo, but it is easy to see why there are so many poorly designed logos. A great logo is impactful, professional, and polished. To create a great logo, you need to follow proven design principles.
Here are the key elements of great logo design.
Does your logo communicate trust?
Your logo design should be based on the simple rule that a credible company is more inspiring. Create a business logo that symbolizes what your business does.
A credibility based business logo is the foundation of a unified brand promotion system.
Incorporate credibility traits within your logo. What credibility traits are unique to your business? Use colors that compliment a credibility trait.
Your business logo must symbolize your business to be credibility based.
Logo designs are created to be simple. It is the face of your company. You want your logo to be made out of a simple shape or diagram.
The apple logo is a fine example of a logo that excels at being simple and distinctive.
Another reason behind a simple logo design is that you want all age ranges from old to young to be able to identify with your logo. Granted, making simple logos are actually quite challenging. That is why good logo designers exist.
Pay the piper and invest in a fantastic logo; it is certainly worth it!
Below are a few of the simplest Fortune 500 company logos.
As we know, logo designs need to be simple, but they also need to be memorable. If you want people to remember your brand after seeing your logo for a few seconds, it has to be memorable.
Think of the well-known Nike logo; you can likely spot it anywhere. If someone asked you to draw it on a piece of paper, you’d probably be able to easily do so.
So how do you make a logo memorable?
Well, it’s a good idea to test it. A great test to do as mentioned before would be to show someone your logo for ten seconds after that proceed to ask them to draw out the logo from what they’ve seen. Even better, you can show them your logo, and then ask them to draw it a few days later. If they can easily do so, then you’ve done a good job creating a memorable logo!
For a logo to be truly memorable, it must be unique. Your logo should stick out from the competition, especially within the same field.
Copying other logos is making you destined to fail.
By doing this, you are sure to deter people from your brand and lose sales. Stay away from popular logo trends like overused icons, globes or arrows, etc. Whatever the year, maybe that you’re reading this, make sure to check up on popular logo trends. With every year comes a new design fad. Once you’ve done research on it, you’ll have a better idea of what to avoid in order to have a truly unique logo!
Making your logo design timeless basically means that your logo would look good in the present as well as twenty years into the future. Granted, this doesn’t apply only to the design but also the brand and the company itself.
A great example of a timeless logo is Coca Cola’s logo. It’s been around for decades, and it’s still as pertinent as ever.
There are many ways for you to create a timeless logo. For example, have you ever bought a piece of clothing that you really liked, but a few years later, it didn’t fit, or worse, it went out of fashion? The same happens with so many logo designs nowadays. The best way to counter this by asking yourself, “what do I see my company being in ten years?”. Whatever you answered, it would be wise to have your logo be influenced by what you envisioned. This will help you project your brand into the future, and not just the current state.
It is also important to note that even the best logos need some updating. A great example of that is the Google logo. You can see below the evolution the Google logo went through between 1998 and 2015.