If you are a new business owner or an experienced entrepreneur, it is helpful to know about SEO (Search Engine Optimization).

SEO is one of the most important tactics your business needs to get to the top of the search engines. Without SEO your website will not be found among the search engine results. It’s really that simple.

Do you want website traffic? Then, you must love SEO.

If your business is located in the USA you must know this number.

243 million.

That is the number of people in the USA who use the Internet. What that means for your business? Your customers are online. Even if you didn’t think so earlier. Your current and future customers are searching online. They want to find your business when they google something next time.

Another important number you must know is:


That is 80% of people who search online ignore paid search results.

What that means to you? You must make SEO your #1 priority.

So, now that we all agree that SEO and organic search is key to your success, let’s talk about how to do SEO for your website.

Here is how to optimize your website:

SEO your URLs

The URL of each page of your website should be optimized for your target keywords. For example, if you want to rank for “San Diego web designer” and “San Diego web design company,” you must have URLs with those keywords.

URL #1 – http://topofy.com/san-diego-web-designer/

URL #2 – http://topofy.com/san-diego-web-design-company

Each URL should be unique.

SEO each page title

Each page title should include a target keyword. The key here is to have a unique page title for each page. Don’t try to cram too many keywords into each page title.

Here are some example page titles:

You can easily develop 100 or more unique page titles.

SEO each header

Include your target keyword into the header. For an even greater effect start the header with your target keyword.

SEO each image

There are two ways your can SEO your images.

  1. Include your target keyword within the file name. For example, “san-diego-web-designer.jpg”
  2. Include your target keyword within the alt tag.

Include keywords in content

It is best to include your target keywords within the content of your page 3-5 times. Always include your most important target keyword within the first paragraph of the content.

It is also important to use variations on your keyword.

For example:

Optimize your inner links

Link to related pages using your target keywords. If you have content relevant to each other link them to each other. For example, if your target keyword is “hire a web designer” link it to a relevant page on your website.

photo credit: MaxxFordham Signage Shop at Utah State Fair, ’09, with Lame Owners via photopin (license)