What makes a great business logo?

Great logos are instantly recognizable. The best logos make a lasting impression. If done right, your logo will help your business stand out.

A business logo is such a simple thing. A few characters. Perhaps, some graphics combined with text. Yet, to design a great business logo is hard.

The simplest things such as creating a business logo that accurately represents your company can be a complicated process. Think of a company’s logo that you really like. Their logo is likely memorable to you, and you associate it with their company.

How can you create a logo for your business that will remain in people’s minds and visually represent your company?

Here are the key elements of a great logo design.

CREDIBILITY

Does your logo communicate trust?

Your logo design should be based on the simple rule that a credible company is more inspiring. Create a business logo that symbolizes what your business does.

A credibility based business logo is the foundation of a unified brand promotion system.

Incorporate credibility traits within your logo. What credibility traits are unique to your business? Use colors that compliment a credibility trait.

Your business logo must symbolize your business to be credibility based.

SIMPLICITY

Logo designs are created to be simple. It is the face of your company. You want your logo to be made out of a simple shape or diagram.

The apple logo is a fine example of a logo that excels at being simple and distinctive.

Another reason behind a simple logo design is that you want all age ranges from old to young to be able to identify with your logo. Granted making simple logos are actually quite challenging. That is why good logo designers exist.

Pay the piper and invest into a fantastic logo, it is certainly worth it!

Below are a few of the simplest Fortune 500 company logos.

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MEMORABLE

As we know logo designs need to be simple, but they also need to be memorable. If you want people to remember your brand after seeing your logo for a few seconds, it has to be memorable.

Think of the well-known Nike logo, you can likely spot it anywhere. If someone asked you to draw it on a piece of paper, you’d probably be able to easily do so.

So how do you make a logo memorable?

Well, it’s a good idea to test it. A great test to do as mentioned before would be to show someone your logo for ten seconds. After that proceed to ask them to draw out the logo from what they’ve seen. Even better, you can show them your logo, and then ask them to draw it a few days later. If they can easily do so, then you’ve done a good job creating a memorable logo!

UNIQUE

For a logo to be truly memorable, it must be unique. Your logo should stick out from the competition, especially within the same field.

Copying other logos is making you destined to fail.

By doing this you are sure to deter people from your brand, and lose sales. Stay away from popular logo trends like overused icons, globes or arrows, etc. Whatever the year may be that you’re reading this, make sure to check up on popular logo trends. With every year comes a new design fad. Once you’ve done research on it, you’ll have a better idea of what to avoid in order to have a truly unique logo!

TIMELESS

Making your logo design timeless basically means that your logo would look good in the present as well as twenty years into the future. Granted this doesn’t apply only to the design, but also the brand and the company itself.

A great example of a timeless logo is Coca Cola’s logo. It’s been around for decades, and it’s still as pertinent as ever.

There are many ways for you to create a timeless logo. For example, have you ever bought a piece of clothing that you really liked, but a few years later it didn’t fit, or worse it went out of fashion? The same happens with so many logo designs nowadays. The best way to counter this by asking yourself, ‘’what do I see my company being in ten years?’’. Whatever you answered, it would be wise to have your logo be influenced by what you envisioned. This will help you project your brand into the future, and not just the current state.

It is also important to note that even the best logos need some updating. A great example of that is the Google logo. You can see below the evolution the Google logo went through between 1998 and 2015.

VERSATILITY

Your logo is a visual representation of your company in a small shape. It needs to be able to fit on myriads of different platforms. Hence why logo design isn’t really seen as art, but more as problem-solving.

Often times when people are considering different logos, they love one idea and tend to get tunnel vision. However, something you might encounter with a logo you think is amazing is that it might not work on everything you want to print it or place it on.

You have to keep in mind that a logo isn’t just a standalone concept. The logo will be put on social media, merchandise, websites and marketing materials. This ties in with making your logo timeless. It is essential that your logo is scalable, as it will be placed on all sorts of different platforms.

RELEVANCE

If you own a law firm but make your logo look like something out of a comic book, then it’s obviously not very appropriate.

It is crucial that everything about your logo is appropriate to your business. You can achieve this by looking at logos of other companies in your field. It can be helpful to compare logos. Making your logo relevant to your company might be obvious, but you’d be surprised at how many logos don’t match their company.

INTENTIONAL

Anything you do with your business needs to target your audience. And your logo is no exception.

Your logo needs to communicate and make a connection with your audience.

For example, if you run a candy store, it is not as important to have the word ‘’candy’’ in your logo or to have it containing an illustration of a piece of candy. Rather you’d want to make sure your font and colour scheme matches that of a candy store.

To target a logo at a certain demographic means you first have to know exactly who they are. Consider their age, gender, income, etc. Surveys can help greatly with pinpointing exactly who you want to target.

CONCLUSION

You can have a great business logo if you follow the above steps. Designing the appropriate logo for your company can be very tricky, but once you have it, it represents your company in a way that you can be proud of. Best of luck on your way to creating the best possible logo for your business.